- Docente: Tommaso Dotti
- Credits: 6
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Information, Cultures and Media Organisation (cod. 5698)
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from Apr 02, 2025 to May 15, 2025
Learning outcomes
The lab aims to provide students with theoretical and practical tools for the use of social media in the institutional and corporate sphere. At the end of the course students are supposed to know: - how to develop a project idea; – the impact of social media on political communication and on corporate communication; - how to build an effective social media strategy
Course contents
The workshops will cover useful and practical topics, such as the impact and the strategies of social media management in politics, cultural institutions and business. The lab lessons will be divided in two parts. In the second one, professionals will take part in the workshop to share with students best practice and case studies.
For the academic year 2024/2025 the maximum number of students admitteted to the lab will be 55.
Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.
Readings/Bibliography
Any further in-depth readings indicated at lesson
Teaching methods
In-class lectures and practical exercises.
Assessment methods
At the end of the Lab students must produce a social media strategy, in accordance with class contents.
Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.
Teaching tools
Powerpoint presentations, audio-visual material, digital resources.
Office hours
See the website of Tommaso Dotti
SDGs



This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.