B0716 - Seminars: Trends and Culture (Gr. B)

Learning outcomes

Students at the end of the seminar will acquire high standard knowledge and skills directly from experts in the fashion fields, alongside special lectures held by scholars and researchers.

Course contents

Seminar: Laboratory of technique and photographic workflow

Tutor: Mattia Candiotti

 

In the seminar we will begin to understand basics and then the knowledge of the professional camera, the use of lights on set, the workflow and photographic post-production.

We will see the process of building a professional/commercial photographic image: concept, plan, shooting and post-production.

Our goal is to provide the tools to understand how a shooting is planned and carried out and what collaboration and support with the photographer is, especially in the fashion context.

The course will analyze contemporary photography with particular attention to fashion, focusing on the different types of photographic images currently required by the industry: from technical shots of garments and accessories, to images for shops and look-books, increasingly coinciding, up to the social media and campaign advertising images.

Technical topics:

photographic technique

light

color

post-production

 

Readings/Bibliography

The introductory theoretical part will be carried out through slides (ppt) and real-time research on the various topics covered, for which the active participation of students will be required.

In the practical part of the course, students will have to carry out a photographic project taking care independently (and working in groups also) of all the various aspects of the work-flow.

 

Teaching methods

During the course, the teacher will help students to design and carry out a photographic project during its phases, from the initial briefing to the finalization in the editing phase with Photoshop.

 

Assessment methods

As Eligibility, the course will evaluate the presence and commitment of the students and the ability to build the photographic project independently and in a team.

Teaching tools

The course is held in an equipped photographic laboratory.

Students required:

your own computer + external mouse or graphic tablet for the editing phases;

Adobe Photoshop installed, even trial version, when it will be required during the course;

if you have, your own camera;

Internet connection.

Office hours

See the website of Ines Tolic