B0713 - Organization Seminars (Gr. B)

Learning outcomes

At the end of the seminar (activity strictly pertinent with the objectives of the Degree Programme) the student gains skills and specific knowledge of the Fashion field.

Course contents

Aiming to offer to our students of the Third Year various teaching activities that may potentially disclose potential future opportunities in the field of Fashion, the Bachelor Degree in "Culture e Pratiche della Moda" has planned throughout the years a relevant number of Seminars and Workshops. These teaching activities are held by scholars working in the fields of Fashion Studies and the Humanities and freelance professionals who are experts in various fields strictly related to Fashion (web design, photography, analysis of texts and communication, creation of events, archives, fashion collections, fashion styling, computer science applied to fashion, and so on). Given their nature, which is often practical and typical of a workshop, our Seminars of the Third Year are limited enrollment courses with compulsory attendance.

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WORKSHOP "GRAPHIC DESIGN FOR FASHION"

(LECTURER: LEANDRO PALANGHI)

1. Knowledge and skills to be achieved

We call it Visual Design; it corresponds to observing reality, devising prototypes, manipulating models, and communicating messages as effectively as possible. It is a practice that requires creativity, and this means putting oneself in the project; but above all, it is necessary to have method, culture, sensitivity, and knowledge of different languages. At the end of the module, the student knows the relationship between graphic design and the Fashion industry. Learns contemporary visual communication phenomena and techniques. Possesses basic knowledge of computer graphics, modeling and prototyping methodologies in the design of the Fashion image. Is able to use graphic tools in the representation and communication of Brand Design strategies.

2. Content

The module is dedicated to the acquisition, experimentation of tools, necessary for the design of complex graphic systems, in-depth study of visuality, identity, design, logo, brand, display, fonts, typography, photography, screens, layout management, styles, content creation and organization, narratives. The goal is to provide basic skills and practical tools, cultural knowledge and design methodologies for managing a design process and project that respects the typical image structure of Fashion brands. Before creating a graphic design work, the student should acquire basic knowledge of the main professional application tools such as Photoshop, Illustrator and InDesign. Starting with the skills provided in the classroom, the workshop will be concretized and concluded in the conception, realization and staging of a group project, (individual tests planned). The final output must be effective and consistent with the project brief (the project brief will be delivered during the first class). Ongoing training is provided to learn how to use Photoshop professionally, basic Adobe tools and techniques, technical language related to design, specific glossary, retouching, image manipulation, photomontage techniques, file and color profile management, use of brushes, text management, image composition, saving for print and web. The workshop includes hands-on activities, analysis, research, collection, development, and ends with follow-up exercises, collage, moodboard, .gif animated, prototyping, mockups. Within the workshop, the student combines specificity and aesthetic skills with design practices, making the needs of the client and individual aptitudes dialogue. Ongoing activities include "visual display" (in the case of storefronts); "visual merchandising" (in a broader sense); "logo restyling" (how to freshen up a fashion brand and make it more modern); "my portfolio" (the creation of images for the student's Portfolio). The meetings are of a strongly practical seminar nature. A series of intermediate exercises are assigned, functional to the final goal of a graphic project for Fashion. The module alternates theoretical and instrumental lectures with practical and laboratory design exercises and individual and group reviews aimed at developing an applied and concrete design methodology. Preference will be given to a learning model centered on comparison and critical discussion and alternating design with moments of confrontation and sharing of the stages of progress of the design work.

Translated with www.DeepL.com/Translator (free version)

Readings/Bibliography

Recommended reading:

Graphic Design For Fashion, Laurence King Publishing, 2010.

ed italiana, Grafica per la moda, Modena, Logos 2010.

Critica portatile al visual design. Da Gutenberg ai social network, Collana Stile Libero Extra, Torino, Einaudi, 2014.

Cromorama.Come il colore ha cambiato il nostro sguardo, Collana Stile Libero Extra, Torino, Einaudi, 2017.

Polano, S., Vetta, P., Abecedario. La grafica del novecento, Milano, Mondadori Electa, 2002.

Baroni, D., Vitta, M., Storia del design grafico, Milano, Longanesi, 2003.

Dana Thomas, De Luxe come i grandi marchi hanno spento il lusso, De Agostini, Novara 2008.

Frutiger, A., Segni & Simboli: Disegno, progetto e significato, Viterbo, Stampa Alternativa, 1996.

Mari, E., Progetto e passione, Bollati Boringhieri, Torino, 2001.

Zygmunt Bauman, Vita liquida, Roma-Bari, Laterza, 2006.

Gilles Clément, Manifesto del Terzo paesaggio, a cura di F. De Pieri, Quodlibet, Macerata, 2005

Catmull, Ed; Wallace, Amy, Verso la creatività e oltre. La lezione della fabbrica dei sogni, Sperling & Kupfer, 2014.

Barthes, R., L’impero dei segni, Torino, Piccola Biblioteca Einaudi Ns, 1984.

Fioravanti, G., Il dizionario del grafico, Bologna, Zanichelli, 1993.

Teaching methods

The course is divided into related phases:
Lectures.
Research done by students, including and especially in their own time.
Practical projects done by students and progress check.
Individual presentation of completed projects.
Collective presentation to evaluate the output designed by students.

Assessment methods

Assessment of project work and attendance

 

 

Teaching tools

Materials and equipment: students are required to use a personal computer with Photoshop installed for the duration of the seminar; they are also required to activate the AlmaWiFi connection to their laptop.
Presentations/slideshow.
Testimonials and guest speakers who are experts on the topic.
Timely reviews of students' work progress.
Collective reviews of students' work progress.
Final display of work.

Office hours

See the website of Monica Sassatelli