B1796 - Service Innovation

Academic Year 2023/2024

  • Docente: Umberto Lago
  • Credits: 6
  • SSD: SECS-P/08
  • Language: English
  • Moduli: Umberto Lago (Modulo 1) Marco Visentin (Modulo 2)
  • Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Service Management (cod. 5943)

Learning outcomes

At the end of the course students learn how to focus on the analysis of the most important theories in service innovation. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.

Course contents

  • New and disruptive business models
  • From the firm to the ecosystem of firms
  • The role of the digital economy in shaping new business models
  • Study of a truly innovative business model


Readings and cases to be distributed in Class

Teaching methods

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Assessment methods

Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Teaching tools

Slides, business cases, news and press articles

Office hours

See the website of Umberto Lago

See the website of Marco Visentin