B0714 - Seminars: Design and Communication

Academic Year 2023/2024

  • Teaching Mode: Traditional lectures
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Fashion Studies (cod. 9067)

Learning outcomes

Students at the end of the seminar will acquire high standard knowledge and skills directly from experts in the fashion fields, alongside special lectures held by scholars and researchers.

Course contents

Use of virtual and augmented reality within the fashion domain.

Readings/Bibliography

Jung, Jaesuk, Jihye Yu, Yuri Seo, and Eunju Ko. "Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows." Journal of Business Research 130 (2021): 517-524.

Xue, Liangchao, Christopher J. Parker, and Cathy Hart. "How to design fashion retail's virtual reality platforms." International Journal of Retail & Distribution Management 48, no. 10 (2020): 1057-1076.

Herz, Marc, and Philipp A. Rauschnabel. "Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology." Technological Forecasting and Social Change 138 (2019): 228-242.

Morotti, Elena, Lorenzo Stacchio, Lorenzo Donatiello, Marco Roccetti, Jari Tarabelli, and Gustavo Marfia. "Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena: Integrating voice assistant and virtual reality technologies for fashion communication." Virtual Reality (2022): 1-14.

Teaching methods

Lab hours.

Assessment methods

Project work.

Teaching tools

Computer science lab.

Office hours

See the website of Gustavo Marfia