94268 - Business and Marketing

Learning outcomes

At the end of the course the student will be aware of the economic and management issus undelaying industrial innovation. The student will know the relevance of quality management She/he will learn how to understand a business plan. At the end of the course, tha students will be able: 1. to address and understand market researches; 2. to perform and understand a quality assessment according to the morst important international standards; 3. performing business plan activities.

Course contents

The CU will be made of three modules with the following contents:

(1) Business Planning

This module will introduce students to basic concepts on management and entrepreneurship. It describes and illustrates the process oriented perspective in entrepreneurship and business planning. It introduces students to key issues for a successful entrepreneurial activity: opportunity exploitation, planning and managing new ventures, management skills and sustainability. It introduces the role of finance in new venture creation

(2) Innovation Management

1. Basic concepts on innovation

2. Technology management

3. Indicators of innovation

4. Ten types of innovations

5. Creativity and innovation

6. Open innovation and co-creation

7. Responsible Research and Innovation

(3) Entrepreneurship

The module will introduce students from science majors to basic concepts on entrepreneurship. It describes and illustrates the process oriented perspective in entrepreneurship from idea generation to opportunity evaluation and organization. It provides students with a method to explore entrepreneurial opportunities.

1. Entrepreneurship, starting with ideas

2. Opportunities emergence

3. Opportunities evaluation

4. Opportunities organization

Readings/Bibliography

Lecture notes will be available for students.

Additional bibliography:

Smith, D. (2011) Exploring innovation. McGraw Hill

Teaching methods

The course unit is divided in three modules.

Each module is organized in theoretical classes where main concepts are explained, as well as tutorial classes with discussion of case-study examples.

Assessment methods

Each module is assessed independently through homework assignments (20%) and a written assignment (80%). The Curricular Unit grade will be the arithmetic mean of grades from the three modules.

Office hours

See the website of Jaume Argerich Herreras

See the website of Ruben Huertas Garcia

See the website of Isabel Maria Palma Antunes Cavaco