65799 - Management And Admninistration Of Vine And Wine Firms

Learning outcomes

- Knowledge of the socio-economic variables that characterize and condition the evolution of the wine sector.

- Capacity to analyze the factors that influence the demand, supply and market conditions of wine products, as well as the interrelationships existing between operators along the wine supply chain.

- Acquisition of the essential tools to understand the structure and functioning of companies, to analyze the economic and financial consequences of business decisions, as well as the foundations of the strategic and organizational analysis of the wine business.

- Capacity to analyze and evaluate investments in the wine sector.

- Ability to communicate the acquired knowledge with the specific terminology.

Course contents

Course contents

The teaching is divided into two modules:
Module 1: Economics of the Wine Sector (4 ECTS, 40 hours)
Module 2: Management and administration of wineries (4 ECTS, 40 hours)
Module 1:
1. Principles of economics applied to the agri-food and wine sector
1. Basic concepts of the economy
2. The analysis of demand, supply and markets
3. The specificities of agri-food production and markets and their consequences.
2. The wine sector in Italy and its weight in the agri-food sector
1. Agricultural structures
2. The transformation
3. The sector of wines with designation of origin
4. The market and consumption
5. Foreign trade
3. Objectives and instruments of agricultural and agri-food policies
1.The wine supply chain in the Common Agricultural Policy (CAP)
1.1 CAP tools and objectives
1.1.1. The CAP-markets
1.1.2. The CAP-Rural Development
2.1.The wine sector in the European Union
2.2.The common organization of the market for wine products
2.3 Quality protection in the wine sector
2.4. Rural development policies, multifunctionality and the wine sector
Module 2:
1. The business system and the economic management of the business
1. Definitions, classification and legal forms of the enterprise. Production factors and their evaluation
2. Aspects of business management: financial, economic, asset management. Financial and economic balance of the firm.
3. The evaluation of the company's economy: the financial statements; reclassification and analysis of the balance sheet and income statement. The active and passive components of the balance sheet. The income and expense components of the income statement.
4. Global values for measuring business efficiency: the formation of balance ratios relating to components of assets and components of income.
5. The cost of production of grapes and wine: variable costs, fixed costs and break even points.
6. Economic analysis of investments: business plan, cash flows, Net present value, Internal rate of return.
2. Exercises
Practical applications concerning the economic and financial management of food businesses.
Exercises: analysis of the financial statements of a winery. Exercises of a business plan for the realization of a wine development plan

Readings/Bibliography

Notes from the teaching's classes (downloadable from the UNIBO platform "Virtuale").

Teaching methods

During the course some case studies on the economic management of the winery and the policy of the wine sector will be examined and discussed with economic-financial analysis of the firm.

Assessment methods

Written tests.

Teaching tools

Distribution of didactic materials and didactic assistance through the UNIBO platform "Virtuale".

Office hours

See the website of Massimo Canali