Academic Year 2021/2022

Learning outcomes

The goal of this course is to provide students with a relevant knowledge of frameworks and tools for understanding and improving business performance. Specifically, the students will learn how to:

-Translate strategy into concrete objectives in the mid and short term

- Derive a number grid from strategy developing a target system

- Understand value drivers and KPIsin the House of Performance logic

- apply concept of flexible target setting to real world

- OKR and Strategy Mapping for agile strategy implementation

- Dynamic Business Simulation for anticipating risk and opportunities

Course contents

- Strategy Mapping

- OKR Objective ans results

- Driver based Planning

- Business Simulation

- ROCE Steering



Kaplan; Norton 2004 "Strategy Maps: Converting Intangible Assets into Tangible Outcomes"

Birkinshaw, J.; Gibson, C. 2004 “Building ambidexterity into an organization”. MIT Sloan Management Review: 47-55

Eurich, A. et al. 2019 “Leadership with Objectives and Key Results - How traditional companies can achieve agility and rigidity in performance management, Controlling: 64-79(provided during classes)

Teaching methods

Lectures, Group work, Discussion, Real World Cases, Companiy examples, Group Presentations

Assessment methods

Group work, Written Exam

Office hours

See the website of Markus Tobias Flinspach


Quality education Decent work and economic growth Industry, innovation and infrastructure

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.