86468 - Vehicle Virtual Design

Academic Year 2021/2022

Course contents

The module is characterized by the description and application of Industrial Engineering Methodologies, applicable to automotive and/or motorbikes products.

In particular: - IDeS Industrial Design Structure, for the organization of an industrial project - DFSS Design For Six Sigma, for the systematic implementation of the project phases - SDE Stylistic Design Engineering, for style-oriented design - QFD Quality Function Deloyment, oriented to market analysis - Benchmarking, oriented to the analysis of the competition - Top Flop Analysis to define the innovation objectives The activities will find space within projects that simulate the creation of a product within the company.


Frizziero, L., Liverani, A., Nannini, L., Design for six sigma (DFSS) applied to a new eco-motorbike, Machines, Volume 7, Issue 3, 2019, nr. 52

Frizziero, L. et al., Application of ides (Industrial design structure) to sustainable mobility: Case study of an innovative bicycl, Inventions, Volume 6, Issue 2, 2021m nr. 22

Frizziero, L. et al., Innovation design driven by QFD and TRIZ to develop new urban transportation means, Australian Journal of Mechanical Engineering, 19(3), pp. 300-316, 2021

Frizziero, L. et al., A new car concept developed with stylistic design engineering (SDE), Inventions, 5(3),30, pp. 1-22

Donnici, G. , Frizziero, L., Liverani, A. Costantini, N., Pedrielli, G., Ides (Industrial design structure) and stylistic design engineering (sde) applied to the mobility of the futur, Proceedings of the International Conference on Industrial Engineering and Operations Management (August), 2020

Further precise references will be given by the teacher during the lessons of the first block.

Teaching methods

The methods used during the course will be:

1) Subdivision of the participants into work groups of 3-4 students each

2) Assignment of the project themes relating to the automotive or motorcycle or other vehicles

3) Simulation of an industrial design process with planning, budget and design

4) Application of the main design methods such as QFD, IDeS, DFSS, BM, etc.

5) Realization of the project concept having as output aesthetic prototypes printed in 3D and / or in augmented / virtual reality

6) final presentation of the project in ppt

During the course it will be possible to attend lectures / seminars of in-depth study of theory and practice in the field of vehicle design, also held by eminent exponents of the industrial world.

Assessment methods

The exam consists in the evaluation of the final project presented in powerpoint and possibly accompanied by a digital or physical prototype.

During the course, the working groups will be required to present the progress of their work in front of the classroom, receiving from the teacher the indications to proceed towards the optimal final result. The final grade will take into account:

- quality of the project

- innovativeness of the project

- individual contribution of the student

- ability to work in a team

- overall professionalism of the working group

Teaching tools

1) Slides of Theory and References in Literature 3) sketching software, 2D CAD, 3D CAD, rendering software 4) Possibly 3D Printing and Augmented Reality

Office hours

See the website of Leonardo Frizziero

See the website of Simone Di Piazza


Good health and well-being Quality education Decent work and economic growth Industry, innovation and infrastructure

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.