28363 - Business Models in Creative Industries

Learning outcomes

Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.

Course contents

Upon completion of the course, students shall be able to:

• Define the distinctive features of organizations operating in the creative industries;
• Illustrate how these organisations can be financially viable;
• Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
• Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
• Develop and improve presentation skills, both in written and oral form.
  

The course is organised around four themes:

• Defining creative industries
• Defining business models and the Business model canvas
• Understanding better the Costs and Revenues components of the Business model canvas
• Governance and business model in the creative industries

Readings/Bibliography

A complete list of readings will be provided in class.

Teaching methods

Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

Students can choose between:

A) a written exam comprising three open questions on the compulsory reading material

B) a group assignment comprising:

- a written report: 28/30
- a poster presentation: 2/30

Detailed instructions will be delivered in class

Grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent

 

Teaching tools

 

Office hours

See the website of Paolo Ferri