55804 - Business Strategy

Academic Year 2021/2022

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)

Course contents

Strategy, Ethics, and Corporate Social Responsibility

Business Definition

Firm strategy and the role of external factors

Firm strategy and the role of internal factors

The sources of competitive advantage

Industry life cycle and strategy formulation


Paper from the teacher

Porter e Kramer, Creating Shared Value, Harvard Business Review, Jan-Feb 2011.

Boschetti Carlo, La strategia (from 113 to 117), in Economia e Gestione delle Imprese, di Andrea Lipparini, Il Mulino, 2007.

Porter Michael E., Il vantaggio competitivo, Ed. Comunità, 1988. Chapter 2

Grant Robert M., L'analisi strategica per le decisioni aziendali, Il Mulino, Bologna, 2016 (Quinta Edizione). Chapters 1, 2.3, 3, 4.2, 4.3.1, 5, 7, 8.1, 9, 10, 16.1


Christensen Clayton M., How will you measure your life, Harvard Business Review,J ul-Aug, 2010

Teaching methods

Lectures + case studies: reading and discussion.

Assessment methods

Students can choose between:

- Written examinaion (Open ended questions and/or multiple choice)

- Business reports based on case studies to be handed in during the course + written exam at the end of the course

Teaching tools

Case Studies
Team Work
Business Reports Presentation

Office hours

See the website of Carlo Boschetti


No poverty Good health and well-being Decent work and economic growth Climate Action

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.