46634 - Corporate Strategy

Learning outcomes

At the end of the course the student knows the fundamental concepts of the business strategy, as well as the determinants of the business development.

Course contents

• The concept of strategy and the basic framework for the strategic analysis
• The business definition
• Analysis of the company’s external factors: analysis of the competitive environment
• Analysis of the company’s internal factors: analysis of the company's resources and competences
•  The sources of competitive advantage: cost advantage and differentiation advantage
• Industry evolution: the life cycle model

Readings/Bibliography

Robert M. Grant. L'analisi strategica per le decisioni aziendali. Il Mulino, 2020. Chapters: 1, 3, 4, 5, 7, 8.

Teaching methods

• Lectures on the topics of the program.
• Presentation and discussion of case studies to apply the concepts and tools provided in the lectures.

Assessment methods

There are no differences between attending and not attending students. The same examination methods apply to Erasmus students.

The exam includes: a compulsory written test, which assigns a maximum score of 30 points + laude, composed of "multiple choice" questions.

Office hours

See the website of Mariachiara Colucci