- Docente: Matteo Pasetti
- Credits: 12
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Communication Sciences (cod. 8885)
Learning outcomes
By the end of the course, the student should:
-Understand the major developments in media history.
-Understand the complex relationship between technological, social, cultural, and economic developments in media.
-Develop an in-depth knowledge of analytical tools to evaluate the influence of the media system on the consensus building process.
Course contents
The course is divided in two parts.
The first part provides the history of mass media from the 19th century to the present. It will focus, with a comparative and transnational approach, on linkages between mass communication and the cultural, social, economic and political contexts. Each emerging communication technology or mass medium (journal, cinema, radio, television and digital media) will be analysed by several case studies. Particular attention will be paid to the adversiting and its connection to the development of the media landscape.
The second part will be devoted to the interaction between politics and communication within different historical environments, with regards in the role of mass media in the consensus building process and in the states propaganda. The course will analyse specific features that characterized the evolution of electoral campaigns during the 19th and 20th century (especially the Italian case) and the transformations that they produced on the mechanisms of political legitimacy.
Readings/Bibliography
- L. Gorman, D. Mclean, Media e società nel mondo contemporaneo, Il Mulino, Bologna 2011 or subsequent editions
- F. Fasce, Le anime del commercio. Pubblicità e consumi nel secolo americano, Carocci, Roma 2012 or subsequent editions
- E. Novelli, Le campagne elettorali in Italia. Protagonisti, strumenti, teorie, Laterza, Roma-Bari 2018
Teaching methods
Lessons, backed by power point as well as movies and web resources.
Official language: Italian.
Assessment methods
The exam consists of a written test, taking place in a computer lab. In 90 minutes the students will have to answer 3 open questions on the topics of lessons and textbooks.
Only for students who are able to attend lessons, the examination may be divided in 2 parts:
- a mid-term examination (2 open questions), focusing on the topics of the first part of the program;
- a final examination (2 open questions), focusing on the topics of the second part of the program.
Teaching tools
Powerpoint presentations weekly uploaded in the educational web page “Materiali didattici”.
Office hours
See the website of Matteo Pasetti