75581 - E-Commerce for Fashion

Learning outcomes

At the end of the course the student will acquire knowledge about information technology applied to the fashion field. The student will seize the instruments and the skills to use any platform projected for office activities, communication and business based on modern technologies. Special attention is dedicated to the usual web instruments and to web 2.0.

Course contents

On Laudon and Traver

Introduction to E-Commerce (chapter 1 of the textbook); E-Commerce Infrastructure: The Internet, Web and Mobile Platform (ch 2); Building an E-Commerce Presence (ch 3); Security and Payment Systems (ch 4); Business Models for E-Commerce (ch 5); E-Commerce Marketing (ch 6); E-Commerce Advertising (ch 7); Online Media (ch 9); Social Networks and Communities (ch 10). Chapter numbers refer to the 2013 edition of the textbook.

On Dix et al

Design rules (ch. 7); Evaluation techniques (ch. 9).

Readings/Bibliography

Kenneth C. Laudon, Carol Guercio Traver, "E-Commerce 2017 - business. technology. society." Tenth Edition. Global Edition, Pearson International Edition

and

Alan Dix, Janet Finlay, Gregory Abowd and Russule Beale, "Human Computer Interaction," Third Edition, Pearson - Prentice Hall, ISBN-13: 978-0-13-046109-4 ISBN-10: 0-13-046109-1

Teaching methods

Lectures, lab and office hours.

Assessment methods

Project discussion and oral examination based on the course material.

The project requires the creation of an interface for an eCommerce platform for a mobile environment. The project requirements are the following:

- One page of text, and a short (max 5 slides) powerpoint presentation / prezi to illustrate the motivations, the possible competitors, ideas and choices at the base of the presented e-commerce platform, in addition to the SEO strategy adopted for the platform;

- A prototype implemented using inVisionApp or Adobe XD;

- An exemplar web implementation using one of the following CMSs: Wix / Weebly / Wordpress etc.

- An exemplar mobile app implementation utilizing Processing or the MIT AppInventor platform (http://appinventor.mit.edu/explore/index-2.html) or Thunkable

- A brief presentation (using Powerpoint for example) in which an evaluation of the interface, according to the methodologies presented in class, is illustrated.

Teaching tools

Computer lab and video projector.

Office hours

See the website of Gustavo Marfia