- Docente: Paolo Ferrarini
- Credits: 6
- SSD: L-ART/03
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Fashion culture and management (cod. 9022)
Learning outcomes
At the end of the course the student will acquire specific knowledge on fashion design and its creative procedures, aiming to develop the inclination to recognize creativity and its elaboration in project processes referred to displaying, packaging and exhibition design.
Course contents
- Italian Ways: design and fashion in Italy
- The word "design": meaning and applications in Italy, France, United Kingdom and United States
- Showing fashion: the most innovative fashion exhibitions
- Selling fashion: emerging trends in fashion retail
- Packaging fashion: emerging trends in fashion and wellness packaging
Readings/Bibliography
Future Concept Lab, “Estetiche Italiane, Italian Ways”, Scheiwiller, 2003
Hooper, J., “The Italians”, Penguin, 2015
Rawsthorn, A., “Hello World: Where Design Meets Life”, Hamish Hamilton, 2013
Ambrose, G., “Packaging the Brand: The Relationship Between Packaging Design and Brand Identity”, AVA Publishing, 2011
Bailey, S., Baker, J., “Visual Merchandising for Fashion”, Bloomsbury, 2014
Clark, J., “Exhibiting Fashion: Before and After 1971”, Yale University Press, 2014
Poletti, F., McDowell, C., Cantarini G., “The Fashion Set: the art of the fashion show”, Roads Publishing, 2016
Prunesti, A., Lalli F., “Wearable: Wearable technologies, marketing and customer experience (English Edition)”, IQUII, 2014
Teaching methods
Traditional lessons and workshop sessions
Assessment methods
Attending students
- Research (the briefing will be shared during the lessons)
- Slides presented during the course
- 1 book from the bibliography
Students who do not attend lessons
- 3 books from the bibliography
Office hours
See the website of Paolo Ferrarini