- Docente: Pina Lalli
- Credits: 8
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Public and Corporate Communication (cod. 8840)
Learning outcomes
Students can choose a workshop activity among the different workshops that are organized in the specific academic year in order to learn practical application of multidisciplinary communication or marketing tools and team work (updated information are available in the site of the Master program).
Course contents
Learning Outcomes: Students have to attend an introductory workshop on web marketing strategies and afterword they can choose a practical activity among the different ones that are organized in the specific academic year in order to learn professional skills, problem solving and team-work skills (general information are available in the site of the Master program). Updated specific information on the 2017-18 activities will be available on September in the section Laboratori 2017-18 .
Erasmus and other exchange students can choose it, too, even though they will have to write for enrollment in a specific activity to the Master's tutor: info.compass@unibo.it
Teaching methods
These activities are very interactive and group-working: the students have to realize communication or marketing plans and strategies, sometimes in collaboration with other institutions or companies. For some examples of past activities, look at the section Storytelling of the web site.
Assessment methods
This activities are pass/fail: attendance is mandatory and the students have to realize specific activities that they agree with the teacher or a professional tutor, following the workshop they have chosen.
Links to further information
Office hours
See the website of Pina Lalli