- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Moduli: Umberto Lago (Modulo 1) Leonardo Cospito (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
This course focuses on innovation strategies and issues related to technology management in service businesses. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Course contents
· Sources and types of Innovations
· From individual creativity to organizational change
· The sources of innovation
· Protecting innovation
· Business Model Innovation: determinants and obstacles
· Convergence between manufacturing and services
· Internet and new business models
· Organization of the value chain and the markets for ideas
· Platform-based innovations and network externalities
· Network externalities and multi-sided markets
· Strategy and Innovation in Creative Industries and Professional Service Firms
· Global sourcing of business services
· Offshoring and outsourcing of business services and functions
· Organizational and managerial challenges
Readings/Bibliography
· Reading package
· Case study package
Teaching methods
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Assessment methods
Class participation and case submission: 40% of final grade
Final written exam: 60% of final grade
Teaching tools
PC with video projector for power point presentations
Links to further information
http://www.unibo.it/Faculty/Torrisi
Office hours
See the website of Umberto Lago
See the website of Leonardo Cospito