- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
The course focuses on the analysis and development of service business. At the end of the course students will be able to design and identify the different elements that are required to develop a service business both from a strategic and an operational point of view. In addition, students will gain knowledge about the range of organizational forms that allow a company to deliver services in accordance with the competitive and business environment.
Course contents
• Definitions and basic concepts
• How to anticipate competitors' behavior
• Game theory and competitor profiling
• Resources and competencies: theory and measures
• Sustaining competitive advantage
• Business diversification
• The impact of diversification on performance
• Evaluating diversification strategy
• Vertical integration, transaction costs and agency costs
• Alternatives to vertical integration: strategic alliances
• Business models and strategy
• Business models design
• New business models and entrepreneurship
Readings/Bibliography
reading package
case study package
Teaching methods
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Assessment methods
Assessment is by class participation, case submission, and a
final written exam.
Class participation and case submission: 40% of final grade
Final written exam: 60% of final grade
Teaching tools
PC with video projector for power point presentations
Links to further information
http://www.unibo.it/Faculty/Torrisi
Office hours
See the website of Umberto Lago