- Docente: Paola Giuri
- Credits: 12
- SSD: SECS-P/08
- Language: Italian
- Moduli: Paola Giuri (Modulo 1) Paola Giuri (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
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Corso:
Second cycle degree programme (LM) in
Business Administration and Management (cod. 8842)
Also valid for Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
The course aims to provide useful concepts and tools for the strategic analysis of business decisions. In particular the course focuses on corporate strategies (vertical integration and strategic alliances), the international strategies of firms, the globalisation of markets and the attractiveness of foreign markets, and the different entry modes of firms in international markets. The course will also focus on entrepreneurial processes.
Course contents
The course is composed of two modules.
Module 1 – Corporate strategies e International business
Vertical integration, outsourcing and alliances
Globalization, export, FDIs
National differences
International trade theory
Strategy and organization of international business
Entry strategy and strategic alliances
Global production, outsourcing: make or buy decisions
Global marketing and R&D
Module 2 – Entrepreneurial processes and Business plan
Entrepreneurial processes
Creation of new firms
Business plan: objectives
The structure of the business plan: Marketing plan and competitive strategy; Operations, organizational structure and financial planReadings/Bibliography
· Ghemawat P. (2006). Strategy and the Business Landscape. Chapters 5. Pearson International Edition. Versione in Italiano: Strategie aziendali e contesti competitivi, capitolo 5
· Besanko D., Dranove D., Shanley M. (2013). Economia dell'industria e strategie di impresa, ISEDI Wiley. Capitoli 3-4. Capitolo 2 (lettura aggiuntiva per ripasso concetti di economie di scala e scopo e diversificazione).
· Hill C.W.L. (2009). International business, McGraw Hill. Capitoli 1, 2, 5, 12, 13 (escluso pag. 447-464), 14, 15, 16. Lucidi delle lezioni e materiali disponibili sulla piattaforma AMS Campus.
Borello A. (2009): Il business plan, McGraw Hill, Introduzione – pag. 1-22; cap.2 – pag. 64-76; cap. 4 pag. 113-118; lettura capitolo 6 o casi finali; lucidi delle lezioni.
Additional information about specific parts of the chapters that are not included in the program will be available on the webpage of the teacher at the beginning of the course.
Case studies indicated by the teacher during the course.
Additional readings indicated by the teacher during the course.
Teaching methods
Lectures, seminars, case studies developed with the active participation of the students and presentation and discussion of case studies by the students.
Assessment methods
Final written exam. The mark will also consider the participation of students to team works, case studies and presentations during the lectures.
Office hours
See the website of Paola Giuri