27118 - Theatre Promotion and Information (1)

Learning outcomes

The student acquires knowledge in the field of Event Communication and Promotion (in particular connected to the Performing Arts), writing as a function of information and disclosure, the relationship with media and critics, the promotion to the public. Also acquires specific skills related to the press office, public relations, publishing and media addressed to the theater.

Course contents

The course aims to provide students with the basic skills in the promotion of cultural events, particularly in the performing arts area, from building a communication plan - according to a look that starts from the crisis of theatrical criticism to widespread criticism, the implementation of a virtual community, to the methods of viral marketing - a deep knowledge of the traditional and the new tools and techniques, with particular attention to the web promotion and social media management (webzines, forums, blogs, geolocation, clue teaser etc.) according to the storytelling strategy.

Keywords

Storytelling, social media management, press office, press release, public relations, marketing, communications management, target.

Readings/Bibliography

Readings/Bibliography

1) Malcolm Gladwell , Il punto critico. I grandi effetti dei piccoli cambiamenti, BUR Biblioteca Univ. Rizzoli, Milano 2006.

2) Lucio Argano, Alessandro Bollo, Paolo Dalla Sega, Vivalda Candida (a cura di-e di), Gli eventi culturali. Ideazione, progettazione, marketing, comunicazione, Franco Angeli, Milano 2012 (prima edizione 2005).

3) Massimo Marino, Lo sguardo che racconta. Un laboratorio di critica teatrale, Carocci, Roma 2004 or Roberto Canziani, Comunicare spettacolo. Teatro, musica, danza, cinema. Tecniche e strategie per l'ufficio stampa, Franco Angeli, Milano 2005.

Teaching methods

During the lectures will be shown PowerPoint presentations, that will present in a specific way the individual theoretical and methodological approaches, supported by concrete examples of the application of these strategies, as well as seminars on specific case studies. It also provided a wide and varied webography that allows Italian and foreign students to become autonomous in the continuous update on the dynamics of the promotion and information of culture, especially of the performing arts.

Assessment methods

Oral examination, in italian language.

Students who attend at least 80% of the lectures can replace two of the three volumes with a project work - illustrated during the lectures - to be delivered a week earlier than the exam.

Teaching tools

PC, video projector.

Office hours

See the website of Charlotte Ossicini