75581 - E-Commerce for Fashion

Learning outcomes

The course aims at providing computer science skills that can be fruitfully applied to the fashion business. A student will acquire the ability of dealing the technologies that most can enrich his/her future professional experience, with an emphasis on world wide web based platforms.

Course contents

On Laudon and Traver

Introduction to E-Commerce (chapter 1 of the textbook); E-Commerce Infrastructure: The Internet, Web and Mobile Platform (ch 2);  Building an E-Commerce Presence (ch 3); Security and Payment Systems (ch 4); Business Models for E-Commerce (ch 5); E-Commerce Marketing (ch 6); E-Commerce Advertising (ch 7); Online Media (ch 9); Social Networks and Communities (ch 10). Chapter numbers refer to the 2013 edition of the textbook. 

On Dix et al

Design rules (ch. 7); Evaluation techniques (ch. 9).

Readings/Bibliography

Kenneth C. Laudon, Carol Guercio Traver, "E-Commerce 2013 - business. technology. society." Ninth Edition. Global Edition, Pearson International Edition, ISBN-10: 0-273-77935-4, ISBN-13: 978-0-273-77935-3

or

Kenneth C. Laudon, Carol Guercio Traver, "E-Commerce 2016 - business. technology. society." Tenth Edition. Global Edition, Pearson International Edition, ISBN-10: 0133938956 • ISBN-13: 9780133938951

and 

Alan Dix, Janet Finlay, Gregory Abowd and Russule Beale, "Human Computer Interaction," Third Edition, Pearson - Prentice Hall, ISBN-13: 978-0-13-046109-4 ISBN-10: 0-13-046109-1

Teaching methods

Lectures, lab and office hours.

Assessment methods

Project discussion and oral examination on the course material.

The project requires the creation of an interface for an eCommerce platform for a mobile environment. The project requirements are the following:

- One page of text, and a short (max 5 slides) powerpoint presentation / prezi to illustrate the motivations, the possible competitors, ideas and choices at the base of the presented e-commerce platform;

- A prototype implemented using inVisionApp (http://www.invisionapp.com);

- An exemplar implementation using one of the following CMSs: Wix / Weebly / Wordpress etc.

- A brief presentation (again implemented using Powerpoint or Wordpress) in which an evaluation of the interface, according to the methodologies presented in class, is illustrated.

Teaching tools

Computer lab and video projector.

Office hours

See the website of Gustavo Marfia