76566 - New Cultural Tourism Products

Learning outcomes

The student shall have a deep knowledge of the relationship between cultural heritage and tourism and the ability to design cultural tourist products. The evolution of heritage concept, the emerging of new kinds of cultural and urban tourism and the strategies adopted in different destinations during the 20th century will be analysed in order to make student familiar with the concepts of Interpretation, Edutainments, Cultural sustainability and Networking. At the end of the course, the student should develop skills in designing new cultural products based on material and immaterial heritage as well as on industrial brands or agricoltural specializations.

Course contents

This is a joint course given by prof. Patrizia Battilani and prof. Alessia Mariotti and  includes both classroom lectures and fieldworks

The first group of lectures will be given by Patrizia Battilani and will cover the following topics

1. The changing pattern of cultural tourism over the last two centuries

2. Cultural tourism products and the Heritage

3. Museums and tourism  (the British Museum, Guggenheim Museum in Bilbao, the Museum in the province of Bolzano)

4. Interpreting the Past for visitors

5. Cultural tourism products and the Creative industry

6.  Tourism planning and Residents  

 

The fieldwork could include a visit to a tourist destination and  the meeting with the stakeholders. Then on the basis of the collected information and classroom lectures, students will prepare a project aimed for the development of new cultural tourism products for the selected destination.

Readings/Bibliography

The reading list will be made available at the beginning of the course

Teaching methods

Both traditional lectures and fieldworks are included.

The fieldwork could include a visit to a tourist destination and  the meeting with the stakeholders. Then on the basis of the collected information and classroom lectures, students will prepare a project aimed for the development of new cultural tourism products for the selected destination.

Assessment methods

 The exam is aimed at evaluating the skills and the critical abilities developed by the students as regards to:  interpretation of cultural heritage and its use in tourism; the evaluation of the relationship between tourism and heritage;  tourism feasibility study for cultural product and ability to communicate the main results in a report.

The exam is composed of a written test (70% of the final mark), covering the topics of the theoretical lectures and seminars  and a presentation (30% of the final mark) on a specific topic agreed during the lectures. 

It is not possible to bring books, personal notes or electronic devices in the exam. Registration for the exam is compulsory, and students have to register through AlmaEsami according to the general rules of the School of Economics, Management and Statistics.

The mark is out of 30 points, and the minimum required to pass the exam is 18 / 30.

The exam regarding New Cultural Tourism Products and  will be held jointly.

Office hours

See the website of Patrizia Battilani