- Docente: Manuela Presutti
- Credits: 12
- SSD: SECS-P/08
- Language: English
- Moduli: Manuela Presutti (Modulo 1) Manuela Presutti (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Tourism Economics and Management (cod. 8609)
Learning outcomes
At the end of the course the student develops skills and technical
abilities related to: strategies of business development,
innovation, and internationalization in the tourism sector. More
specifically, the student is able to: apply the proper analytical
tools to the tourism sector; to competently evaluate the
technological and organizational process of change within the firm;
to critically evaluate the management of
internationalization.
Course contents
1) Executive Summary of business plan
2) Business description
3) Industry analysis
4) Market analysis
5) Marketing plan
6) Competitive analysis
7) Organization
8) Operations/ logistics
9) Financial plan
Readings/Bibliography
The Complete Book of Business Plans (Small Business Sourcebooks), editd by Joseph A. Covello, Brian J. Hazelgren
Teaching methods
Face to face lessons Presentation of new business idea
Assessment methods
Development of a business plan: presentation and formal preparation
Examination at the end of the course
Teaching tools
Articles of business journals
some specific readings concerning business plan
Office hours
See the website of Manuela Presutti