- Docente: Salvatore Torrisi
- Credits: 12
- SSD: SECS-P/08
- Language: English
- Moduli: Salvatore Torrisi (Modulo 1) Marco Corsino (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Economics and Market Policy (cod. 8212)
Learning outcomes
The course aims to provide useful concepts and tools for the strategic analysis of business decisions. In particular the course focuses on corporate strategies (diversification, vertical integration and strategic alliances), the international strategies of firms, the globalisation of markets and the attractiveness of foreign markets, and the different entry modes of firms in international markets.
Course contents
The course is composed of two modules.
Module 1 – Strategic analysis
· Strategy. The evolution of the modern firm
· Resources, Competencies and competitive advantage
· Corporate strategies: diversification
· Corporate strategies: vertical integration
· Corporate strategies: long term-contracts and strategic alliances
Module 2 – International business
Globalization
National and cultural differences
International trade theory
Foreign Direct Investments and Multinational Corporations
Strategy and organization of international business
Entry strategy: Exportations, foreign direct investments, and strategic alliances
Global production and outsourcing
Global marketing and R&D
Readings/Bibliography
Besanko D., Dranove D., Shanley M. (2004). Economics of Strategy, Wiley. Chapters 1-5.
Ghemawat P. (2006). Strategy and the Business Landscape. Chapters 4-6. Pearson International Edition.
Hill C.W.L. (2009). International business, McGraw Hill. Chapters 1,2,5,7, 12-14, 16, 17.
Collis, D.J. and Rukstad, M.G. 2008. Can You Say What Your Strategy Is? Harvard Business Review, April, 1-10.
W.C. Kim and Mauborgne, R. 2004. Blue Ocean Strategy. Harvard Business Review. October, 76-84.
M. E. Porter. 1996. What is Strategy. Harvard Business Review. November-December, 61-78.
Additional information about specific parts of the chapters and articlesthat are not included in the program will be given at the beginning of the course and will be reported in the instructor's website.
Additional readings and the material for preparation of case studies will be indicated by the instructor during the course.
Teaching methods
Lectures, case studies developed with the active participation of the students and presentation and discussion of case studies by the students.
Assessment methods
The following grading system will be used:
(a) participation of students to the analysis of assigned case-studies;
(b) a final written exam.
For students who will prepare a case-study during the course the written exam will be based on a subset of the readings above. Details will be reported in the instructor's website.
Teaching tools
Beam projector, PC with internet access
Office hours
See the website of Salvatore Torrisi
See the website of Marco Corsino