- Docente: Cristina Boari
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Economics and Marketing (cod. 0895)
Learning outcomes
The course intends to provide frameworks, methods and tools that can be useful to understand how firms create value, develop and maintain their competitive advantage in different competitive landscapes.
Course contents
Business definition
Long term objectives, mission and strategy
The competitive environment
The value chain and the value system
Competitive strategies
Competitive dynamics: game theory and competitors analysis
Resources and sustainable competitive advantage
Growth strategies
Networks and inter-firm relationships
Readings/Bibliography
The reading list will be provided at the beginning of the course
Teaching methods
The course will employ different teaching methods: lectures, team-based exercises and case discussions.
Assessment methods
Written reports and written exames
Teaching tools
Office hours
See the website of Cristina Boari