- Docente: Santi Mario Spampinato
- Credits: 5
- Language: Italian
- Moduli: Alberto Martina (Modulo 1) Franco Cantagalli (Modulo 2) Santi Mario Spampinato (Modulo 3)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2) Traditional lectures (Modulo 3)
- Campus: Bologna
- Corso: Long cycle 2nd degree programme in Pharmacy (cod. 0039)
Learning outcomes
The aim of this course is to develop a culture in the pharmacy management area, linked to the basic knowledges, to prepare pharmacists capable to work in the filed of drug dispensing. The student, by achieving this exam, is capable to know the management, the marketing, the personal communication and the pharmacoeconomics allowing a complete capability to manage the pharmaceutical service. This cours is organized into two modules. A module of Acquisition of management skills and a module of Acqusition of communicative skills.
Course contents
Mudule: Acquisition of mamangement skills
Prof. F. Cantagalli
The aim of the course is to develop a managerial attitude in order
to consolidate the basic knowledge and train professional figures
capable to operate in drug dispensing. Starting from the novelties
in drug production and distribution, we propose to improve the
management of a pharmacy, focusing on internal efficiency and
money-saving behaviours that lead to an optimization of the
profits. This course deals with management, marketing,
communication and the economic aspects related in the direction of
a pharmacy.
Module: Acquisition of communicative skills
Prof. A. Martina
1. Actual meaning of the communication
2. Mature markets and the pharmacist's activity
3. Analysis of the pharmacy as matrix of communication
4. Communication principles that can be applied to the
pharmacy
5. Relational indetikit techniques: Analogic identity card;
PNL, translational analysis; Katatona's iceberg; Maslow's
pyramid.
6. Ergonomics of the pharmacy as communication area.
7. Communication skills with medical doctors, clients and
patients.
8. Pharmaceutical services and communication.
9. Communication with older patients.
10. Communication and self-medication for small
patologies.
11. Communication and dermocosmesis.
12. methods and supports for communication.
13. Future perspectives for the pharmacy: distribution (GDO),
senior care pharmacy, home care.
14. Simulation of an interactive relationship with
patients.
Readings/Bibliography
Lessons' photocopies
Teaching methods
lessons and exercitations
Assessment methods
Tests during the course and oral exams
Teaching tools
Projector, pc
Office hours
See the website of Santi Mario Spampinato
See the website of Alberto Martina
See the website of Franco Cantagalli