Marketing of quality agri-food products, consumer behaviour and willingness to
pay for specific quality attributes (e.g., traditional, organic,
functional, genetically modified products), benefits perceived by
the consumer for food safety attributes. Strategic marketing and
competitive positioning in agri-food companies. Quality improvement
and management in agri-food (Quality assurance systems, innovation,
traceability). Role of certification in the organic supply chain.
Rural landscape evaluation, multicriteria models, territorial
marketing, human resource development and value-enhancement of
cultural heritage and local communities. Trust creation in complex
agri-food systems using e-business tools. Impacts of farming on
climate change and sustainable farm management models.
