Foto del docente

Maurizio Canavari

Full Professor

Department of Agricultural and Food Sciences

Academic discipline: AGR/01 Agricultural Economics and Rural Appraisal


Keywords: QUALITY CERTIFICATION Consumer behaviour Strategic marketing VALUE-ENHANCEMENT AND RURAL DEVELOPMENT FOOD QUALITY Innovation in the agro-industrial system

Marketing of quality agri-food products, consumer behaviour and willingness to pay for specific quality attributes (e.g., traditional, organic, functional, genetically modified products), benefits perceived by the consumer for food safety attributes. Strategic marketing and competitive positioning in agri-food companies. Quality improvement and management in agri-food (Quality assurance systems, innovation, traceability). Role of certification in the organic supply chain. Rural landscape evaluation, multicriteria models, territorial marketing, human resource development and value-enhancement of cultural heritage and local communities. Trust creation in complex agri-food systems using e-business tools. Impacts of farming on climate change and sustainable farm management models.