- Docente: Paola Parmiggiani
- Credits: 9
- SSD: SPS/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Work, market, environment,social policies and social work (cod. 8047)
Learning outcomes
At the end of the course the student: - should acquire a basic knowledge about Social and public utility communication and its development in our country; should know and can properly use the languages and tools of Social communication; - should know and can properly use the techniques for the effectiveness evaluation of a social communications campaign.
Course contents
The course analyzes the development of social communication in Italy, in relation to four main items: actors; tools; styles and languages; effectiveness evaluation.One module will be dedicated to the analysis of the humanitarian communication, that it is increasingly occupying the centre of sociological debates.
Classes begin Tuesday, February 18, 2014
Readings/Bibliography
1. Cucco E., Pagani R., Paquali M., Primo rapporto sulla comunicazione sociale in Italia, Rai-Eri, 2005, cap. 1, 3, 5 e 7, free download from this address: http://www.occs.it/doc/primo.pdf.
2. Dispense: Comunicazione sociale (supplies)
3. Musarò P., Parmiggiani P. (a cura di), Beyond Humanitarian Narratives, numero monografico della Rivista "Sociologia della Comunicazione", n. 45, 1-2013, Franco Angeli, Milano, consultabile dal catalogo dei periodici ACNP, da un pc collegato ad un IP d'Ateneo.
Teaching methods
Lectures including moments of discussion and comparison with the students. Lectures will be combined with seminars, with participation of external guests.
Assessment methods
The final assessment is an oral exam that consists in a conversation about the suggested reading list.
Teaching tools
Power point, videos, external guests.
Office hours
See the website of Paola Parmiggiani