41663 - Acquisition of Management and Relational Skills

Learning outcomes

The aim of this course is to develop a culture in the pharmacy management area, linked to the basic knowledges, to prepare pharmacists capable to work in the filed of drug dispensing. The student, by achieving this exam,  knows the management, the marketing and the personal communication  Knows the pharmacoeconomics basis allowing him/her to reach a complete capability to manage the pharmaceutical service. 

Course contents

Module: Acquisition of management skills; Prof. F. Cantagalli  The aim of the course is to develop a managerial attitude in order to consolidate the basic knowledge and train professional figures capable to operate in drug dispensing. Starting from the novelties in drug production and distribution, we propose to improve the management of a pharmacy, focusing on internal efficiency and money-saving behaviours that lead to an optimization of the profits. This course deals with management, marketing, communication and the economic aspects related in the direction of a pharmacy.

Module: Acquisition of communicative skills; Prof. A. Martina  1. Actual meaning of the communication 2. Mature markets and the pharmacist's activity 3. Analysis of the pharmacy as matrix of communication 4. Communication principles that can be applied to the pharmacy 5. Relational indetikit techniques: Analogic identity card; PNL, translational analysis; Katatona's iceberg; Maslow's pyramid. 6. Ergonomics of the pharmacy as communication area. 7. Communication skills with medical doctors, clients and patients. 8. Pharmaceutical services and communication. 9. Communication with older patients. 10. Communication and self-medication for small patologies. 11. Communication and dermocosmesis. 12. methods and supports for communication. 13. Future perspectives for the pharmacy: distribution (GDO), senior care pharmacy, home care. 14. Simulation of an interactive relationship with patients.

Readings/Bibliography

Lessons' photocopies given by the teacher

Teaching methods

This course is organized into two modules. A module of Acquisition of management skills (2 CFU) and a module of Acqusition of communicative skills (3CFU). 
The two modules consist of oral lessons.

Assessment methods

The attendance to the course is mandatory. Written test, for each module, will be held at the end of the course. Students that will not attend the exam or do not pass will do a written exam, starting from the february term of exams, where they will answer to questions on the arguments that have been discussed in the lessons and with the aim to ascertain their knowledge on: management of a private pharmacy. Pharmacy internal efficiency and money-saving behaviours. Management. Knowledge of economic aspects necessary to direct a pharmacy. Mature markets and the pharmacist's activity. Analysis of the pharmacy as matrix of communication. Communication principles that can be applied to the pharmacy. Communication skills with medical doctors, clients and patients. Pharmaceutical services and communication. Communication and self-medication for small patologies and dermocosmesis. Future perspectives for the pharmacy. The exam will give an aptitude (not a mark). Written examination can be afforded only by the students that have attended the course and obtained by the teachers the attendance. The students can also afford two partial tests that will be held in the second part of January. The first test is focused on the topics of the module of  Acquisition of Relational skills: mature markets and the pharmacist's activity; analysis of the pharmacy as matrix of communication; communication principles that can be applied to the pharmacy; communication skills with medical doctors, clients and patients; pharmaceutical services and communication; communication and self-medication for small patologies and dermocosmesis; future perspectives for the pharmacy. The second test will be focused on the topics of the second module: management of a private pharmacy; pharmacy internal efficiency and money-saving behavioral  management; knowledge of economic aspects necessary to direct a pharmacy.  Students that will pass both written tests do not need to do and to pass the written exam.

Teaching tools

Projector, pc

Office hours

See the website of Santi Mario Spampinato

See the website of Alberto Martina

See the website of Franco Cantagalli