- Docente: Raffaele Corrado
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: Second cycle degree programme (LM) in Economics and Commerce (cod. 0905)
Learning outcomes
The course discusses strategic management by focusing on the
problems posed by different competitive contexts, and on the
questions involved in planning the width and scope of the
activities of a business firm. At the end of the course students
are able to:
- understand the features and the typical issues of different types of competitive context
- know the typical management tools suited to deal with specific types of competitive context
- assess the options of expanding/reducing the scope of firms
activities
Course contents
External and internal factors of profitability: Porter's 5 forces
and Resource Based View.
Porduct life cycle and strategic implications. Management of
innovation and management in mature industries.
Vertical integration, internationalization and product
diversification.
Readings/Bibliography
Main reference text is:
R.M. Grant,
"Contemporary Strategy Analysis" (7th edition), John Wiley and
Sons, 2009.
Students not attending lectures may study for the
examination entirely on this text; I will soon specify some parts
to be skipped.
For the students attending lectures I may
integrate/substitute some parts with materials (articles, book
chapters) distributed in class.
Teaching methods
Standard lectures; I will evaluate during the course the
convenience of discussing business cases.
Assessment methods
Written examination. Optional: additional oral examination.
Links to further information
https://sites.google.com/site/profraffaelecorrado/
Office hours
See the website of Raffaele Corrado