31901 - Marketing Lab

Academic Year 2011/2012

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in STATISTICAL SCIENCES (cod. 8054)

Course contents

The questionnaire

The CAWI method

Revealed and stated preferences

Statistical methods for  market analysis : applications

Teaching methods

Classroom and laboratory lessons.

Assessment methods

Oral exam

Teaching tools

Slides and teacher's lectures available on teacher's web site

Office hours

See the website of Marzia Freo