49482 - Social Communications

Learning outcomes

At the end of the course the student: - should acquire a basic knowledge about Social and public utility communication and its development in our country; should know and can properly use the languages and tools of Social communication; - should know and can properly use the techniques for the effectiveness evaluation of a social communications campaign.

 

Course contents

The course analyzes the development of social communication in Italy, in relation to four main items:

• actors;
• tools;
• styles and languages;
• effectiveness evaluation.

One module will be dedicated to the analysis of the humanitarian communication, that it is increasingly occupying the centre of sociological debates.

Readings/Bibliography

Reading list for the student of Comunicazione sociale:

1. Gadotti G. (a cura di), La comunicazione sociale. Soggetti, strumenti e linguaggi , Arcipelago Edizioni, Milano, 2001, dal capitolo 1 al capitolo 9 (inclusi).
2. Margelli E., Etico-comunico. Etica e marketing nella comunicazione delle Ong italiane, Società Editrice Internazionale, Torino, 2009.
   
3. One of the following books:

• Gadotti G, Bernocchi R., La pubblicità sociale. Maneggiare con cura, Carocci, Roma, 2010.
• Mesnard P., Attualità della vittima: la rappresentazione umanitaria della sofferenza, Ombre corte, Verona, 2004.

 

Teaching methods

Lectures including moments of discussion and comparison with the students. 

Assessment methods

The final assessment is an oral exam that consists in a conversation about the suggested reading list.

Teaching tools

Photocopies, Video-projector, PC, white board.

Office hours

See the website of Paola Parmiggiani