75522 - Commercial Communication Law

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Decent work and economic growth Responsible consumption and production Peace, justice and strong institutions

Academic Year 2021/2022

Learning outcomes

At the end of the course the students will be able to understand the adversting and marketing regulations applicable at the national and international level; they will be able to identify the relevant courts and sector-specific authorities, which can be seized against national and trans-national misleading, hidden or unfair advertising; they will be able to use this knowledge to plan information and marketing strategies.

Course contents

1. Introduction to advertising law (namely the topics listed in the Italian summary).

2.  Self-Regulatory Organisations (SRO) and general legal system (namely the topics listed in the Italian summary)

3. Advertising Self-Regulation. The Institute of Advertising Self-regulation: the Jury, the Code, the Control Committee, the Code acceptance, the self-regulatory procedure (namely the topics listed in the Italian summary).

4. The citizens protection against the unfair advertising (namely the topics listed in the Italian summary).

5. The consumers protection against misleading advertising (namely the topics listed in the Italian summary).

6. The consumers protection against hidden advertising either offline and online (namely the topics listed in the Italian summary).

7. The protection of businesses and competitors (namely the topics listed in the Italian summary).

8. The ADV contracts (namely the topics listed in the Italian summary).



The students are required to use the textbook below indicated as mandatory:

C. Alvisi e V. Guggino (editors),  Autodisciplina pubblicitaria. La soft law della pubblicità italiana, Giappichelli editore, Torino, 2020

It's also mandatory to make reference to the course syllabus, and namely to the courts precedents and essays included therein

Teaching methods

The course will be delivered entirely online via the TEAMS platform. The virtual classroom will be accessible through the link on the web page of the Commercial Communication Law course (https://www.unibo.it/it/didattica/insegnamenti/insegnamento/2021/458006), in the section "Teaching" of Prof. Alvisi's web site (https://www.unibo.it/sitoweb/chiara.alvisi/didattica) and on the University platform virtuale.unibo.it .

During the course will be arranged mock-up presentations concerning advertisements and ad campaigns already assessed by the Jury or other relevant courts.

Assessment methods

Students skills will be assessed both through their performances in the mock-up presentations during the workshops and a multiple choice test at the end of the course. Students who wish to refuse the grade they have got in passing the exam (i.e. grade 18 or above) and reseat will be allowed to do so only once.

Teaching tools

syllabus, slides, materials uploaded on the professor's IOL web-site, web-resources, projector.

Office hours

See the website of Chiara Alvisi