71217 - Innovative Retailing

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Industry, innovation and infrastructure

Academic Year 2021/2022

Learning outcomes

At the end of the course students are able to manage innovative and multiple/hybrid distribution and communication channels that can include internet channels, social network marketing, 2.0 communication , long tail businesses and direct channels and the integration of innovative and traditional retailing.

Course contents

1) General principles of retailing 2) Major trends in retail formats 3) Retailing and Product Assortment Management 4) Trends in Product Assortment Management 5) Understanding Retail Customers 6) International Distribution 7) Managing a Sales Force 8) Trends in Retail Pricing and Promotions 9) Retail Location Strategies 10) E-commerce and online reputation 11) Social Media Marketing and Online Analytics 12) Store Layout and Design 13) In-store technologies 14) Retail automation: from vending machines to artificial intelligence 15) Technological innovation in retailing 17) RFID and self-scanning technologies in the retail environment 18) 3D Printers and QR codes; 19) Virtual Reality and Augmented Reality; 20) Omnichannel Retailing


Reading packet available at Copisteria Asterisco - via Belle Arti, 31/B. The reading packet is protected by copyright, included in the final cost at Copisteria Asterisco. I am committed to the complete legality of the distribution of the course material.

- Lecture slides will be published on the online repository before each class

Teaching methods

-Traditional teaching with frontal lessons

- Class discussion of case studies and team-works

Participation of Exchange Students:

A maximum of 40 exchange students (Erasmus, Overseas, etc.) is accepted. FIRST COME, FIRST SERVED logic will be used for incoming students.

Assessment methods

Attending students (those participating in team-work assignments): - 50% written exam evaluation (the chapters on the topics discussed in the team-work assignments will be excluded from the exam program for attending students) - 50% team-work assignment evaluation

Non-attending students : 100% written exam evaluation


The written exam consists of 6 open-ended questions (around 12-15 lines available to answer each question) 


The final score is articulated as follows:

  • <18 insufficient

  • 18-23 sufficient

  • 24-27 good

  • 28-30 very good

  • 30 with honors excellent

Teaching tools

- Lecture slides

- Case studies

- Team-works and class discussion

Office hours

See the website of Gabriele Pizzi