98569 - Digital and Informatics Skills

Learning outcomes

At the end of this course, students are familiar with programming techniques and have knowledge on basic instructive concepts that help them accomplish optimal research on different sources like the internet and other databases and develop an awareness to select, deploy and elaborate bibliographical data. This course is intended to complement students’ analytical skills when it comes to carrying out research on databases, identifying data, selecting, grouping and evaluating them and computing the data to draft summaries, documentation and other reports that may be useful for business activities.

Course contents

• Introduction to data and sources about Demographics, Social Economics sources, Social Media and Digital Marketing metrics
• Sources and data about social media communication: as like Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat, Wechat, WhatsApp, Telegram, Facebook Messanger, LinkedIn etc.
• Social Media Advertising Marketing sources
• Data sources about Marketing and Marketing Strategies in the Tourism Industry, Transportation Industry; Industrial, Logistic and Commercial Industry, Cultural and Heritages, Health Care and Welfare System.
• SEO and SEM + Google Advertising
• Amazon AWS, Google Garage and LinkedIn Learning access data and training opportunities 
• Brand Reputation and Reputation Management
• Web tools to capture, to engage and to convert into data analytics

Readings/Bibliography

• Alex Trengove Jones, Anna MalczyK, Justen Beneke. Internet Marketing. A highly practical guide to every aspect of internet marketing. Publisher: GetSmarter
• Francesca James, Hannah Durhan. 50 shades of digital marketing. Bookboom.com

Teaching methods

• The presence of students in the classroom will be evaluated by the teacher in terms of team work, attention and proactive participation during the work class
• During the lessons in the multimedia class with pc station, the teacher will introduce topics and web platforms to be reached independently to define and create the work designated by the teacher in the classroom
  
• Some aspects will concern the complexity of the data sources regarding some case studies that will be presented in the classroom, each student must understand the source of the data numbers and statistics, save the files in their own folder and understand how to analyze files, finally, understand how to create a small report, infographics, a short presentation and then demonstrate their validity and reliability in terms of exploratory, forecasting and predictive outcome
• This type of active work on the PC stations located in the multimedia classroom will be followed and managed directly by the teacher

Assessment methods

Standard Test designed by multiplies choice with closed answers. The written test will consist of 30 questions which will produce the maximum final grade 30/30; the test is passed with a minimum score of 18/30, it means by 18 correct questions out of the 30 expected. The test will have a composition of the questions randomly such as not to allow batteries of identical questions for each student admitted to the exams. The test will be submitted in the computer room through the EOL UNIBO system

Teaching tools

During the class teacher will present any topics by PowerPoint presentations, www.canva.com presentations and www.prezi.com presentations. These presentations in pdf file will then be uploaded to the virtual classroom of the course named "Virtual Learning Environment" 2022/2023

Links to further information

https://www.linkedin.com/in/giorgio-carlo-cappello-b68b24b8/

Office hours

See the website of Giorgio Cappello