89934 - Innovative Business Models

Academic Year 2022/2023

  • Docente: Umberto Lago
  • Credits: 6
  • SSD: SECS-P/08
  • Language: English
  • Moduli: Umberto Lago (Modulo 1) Nora Annesi (Modulo 2)
  • Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)

Learning outcomes

This course focuses on business models and innovation strategies applied to business models. The class will analyse how successful companies have reinvented their business models sometimes challenging common wisdom about Strategic Management. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.

Course contents

  • Business Model Innovation:how the digital economy has changed business models
  • Goals of business model innovation
  • A practical example: Haier vs. Google
  • Innovations in circular sustainable economy

Readings/Bibliography

Readings and cases to be distributed in class

Teaching methods

Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.

Assessment methods

Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Office hours

See the website of Umberto Lago

See the website of Nora Annesi

SDGs

Decent work and economic growth Industry, innovation and infrastructure Responsible consumption and production

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.