- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Moduli: Umberto Lago (Modulo 1) Nora Annesi (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
This course focuses on business models and innovation strategies applied to business models. The class will analyse how successful companies have reinvented their business models sometimes challenging common wisdom about Strategic Management. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Course contents
- Business Model Innovation:how the digital economy has changed business models
- Goals of business model innovation
- A practical example: Haier vs. Google
- Innovations in circular sustainable economy
Readings/Bibliography
Readings and cases to be distributed in class
Teaching methods
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Assessment methods
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Office hours
See the website of Umberto Lago
See the website of Nora Annesi
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.