73465 - Graphic Communcation T (A-K)

Learning outcomes

Applications of techniques and design process for a real customer and real communication project.

Course contents

The Graphic communication module it provides this contents:

cultural knowledge, design methodologies and project guidelines, project in team work.

The activities are:

research, brainstorming, concept and naming, moodboard, brand identity, mock up.

Times: 2 hours of frontal lesson and 3 hours of design laboratory.

Readings/Bibliography

Mandatory reading:

Baroni, D., Vitta, M., Storia del design grafico, Milano, Longanesi, 2003.

Recommended reading:

Frutiger, A., Segni & Simboli: Disegno, progetto e significato, Viterbo, Stampa Alternativa, 1996.

Mari, E., Progetto e passione, Bollati Boringhieri, Torino, 2001.
Polano, S., Vetta, P., Abecedario. La grafica del novecento, Milano, Mondadori Electa, 2002

Barthes, R., L’impero dei segni, Torino, Piccola Biblioteca Einaudi Ns, 1984.

Samara, T., Elementi di grafica, Modena, Logos, 2008.

Fibbi, G., Il segno grafico, seconda edizione, Milano, Hoepli, 2015

Fioravanti, G., Grafica e stampa, Seconda edizione, Bologna, Zanichelli, 1997
Fioravanti, G., Il dizionario del grafico, Bologna, Zanichelli, 1993

Teaching methods

Lessons ex cathedra;

Lecture;

Guided tours;

Project Work.

Assessment methods

Laboratory exercises and project work.

Meeting with a team work for a good exam project.

Teaching tools

Dispense, slide and video

Office hours

See the website of Fabiana Ielacqua