Foto del docente

Marco Visentin

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Teaching

Recent dissertations supervised by the teacher.

First cycle degree programmes dissertations

  • Analysis of Bethlehem's Tourism Sector (The Holy Land): Obstacles and Solutions
  • Formula One, Influence on Tourism in Host Countries
  • Neuromarketing & Consumer Behavior: how companies leverage this nexus to optimize their strategies in the tourism market
  • Promotion of a tourism destination in the digital age: An insight into how tourism promotion has evolved over the centuries, with a focus on the way the digital age radically changed it

Second cycle degree programmes dissertations

  • Analyzing Customer Behavior in Sustainable Apparel Purchase
  • B(r)and Communities: how musical tastes shape digital tribes
  • Back to the future: moral obligation as a new definition of marketing that can shape the brand positioning of a company. The Immortal Brand case.
  • Brand extensions in the experience economy era. The trend of luxury fashion brands entering the Hospitality world. How does the brand perception of Bulgari Hotels compare to that of Bulgari stores?
  • factors that can shield a b2b relationship from termination: a case study of retailer-supplier relationships in the sardinian clothing industry
  • Il nuovo linguaggio della comunicazione televisiva e social: il Trash e l’evoluzione del comportamento del pubblico dinanzi al cambiamento in atto
  • impact of satisfaction and quality on the intention to purchase: managerial implications and relevance in future marketing strategies for brands in the tobacco industry
  • Le parole del Trash italiano: analisi dei tweet del Grande Fratello, L’isola dei famosi, Amici ed Eurovision Song Contest
  • OMNICHANNEL CUSTOMER SERVICE - TOWARDS THE INTEGRATION Case study of Salmoiraghi & Viganò
  • Service quality satisfaction survey: the case in power and utilities sector.

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