Foto del docente

Marco Visentin

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Director of Second Cycle Degree in Service Management

Publications

TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [Scientific article]Open Access

Marco Visentin, Annamaria Tuan, Simone Giannerini, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [Poster]

CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO, FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS: THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS, in: XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 10 (atti di: XIX^ SIM Conference, SALERNO, 20-21 ottobre 2022) [Contribution to conference proceedings]

Scarpi D.; Raggiotto F.; Visentin M., Untying the knot: Drivers of the intention to downgrade the relationship in B2B service contexts, «INDUSTRIAL MARKETING MANAGEMENT», 2022, 105, pp. 200 - 210 [Scientific article]

Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, Article number: 102359 , pp. 1 - 8 [Scientific article]Open Access

Meschini M., Machado Toffolo M., Caroselli E., Franzellitti S., Marchini C.*, Prada F., Boattini A., Brambilla V., Martinez G., Prati F., Simoncini G., Visentin M., Airi V., Branchini S., Goffredo S, Educational briefings in touristic facilities promote tourist sustainable behavior and customer loyalty, «BIOLOGICAL CONSERVATION», 2021, 259, Article number: 109122 , pp. 1 - 10 [Scientific article]

Machado Toffolo M., Goffredo S., Meschini M., Caroselli E., Franzellitti S., Prati F., Simoncini G., Visentin M., Airi V., Branchini S., Prada F., Boattini A., Brambilla V., Martinez G., Marchini C., Environmental education and tourism: promoting tourist awareness through informal activities, in: Citizen Science Italia (CSI) National Meeting, Grosseto (Italy), 11-12 November 2021, 2021, pp. 1 - 1 (atti di: Citizen Science Italia (CSI) National Meeting, Grosseto (Italy), 11-12 November 2021, Grosseto (Italy), 11-12 November 2021) [Abstract]

Di Domenico Giandomenico; Tuan Annamaria; Visentin Marco, Investigating Gen Z’ boycotting behavior online and offline, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contribution to conference proceedings]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic, «ITALIAN JOURNAL OF MARKETING», 2021, 4, pp. 351 - 369 [Scientific article]Open Access

Visentin Marco, Tuan Annamaria, Prestini Stefano, Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs, «INDUSTRIAL MARKETING MANAGEMENT», 2021, 98, pp. 28 - 40 [Scientific article]Open Access

M. Visentin, Management e COVID-19: we are all in this together, «OIKONOMIA», 2021, 20, pp. 17 - 19 [Scientific article]

marco visentin; rosana silveira reis; giuseppe cappiello; debora casoli, Sensing the virus. How social capital enhances hoteliers’ ability to cope with COVID-19, «INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT», 2021, 94, Article number: 102820 , pp. 1 - 10 [Scientific article]Open Access

Petruzzellis L.; Fronzetti Colladon A.; Visentin M.; Chebat J.-C., Tell me a story about yourself: The words of shopping experience and self-satisfaction, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 63, Article number: 102703 , pp. 1 - 7 [Scientific article]

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