Foto del docente

Marco Visentin

Associate Professor

Department of Management

Academic discipline: ECON-07/A Management

Director of Second Cycle Degree in Service Management

Publications

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing on Online Delivery Platforms: To disclose or not to disclose green cues?, in: XXII SIM CONFERENCE Proceedings, 2025, pp. 1 - 10 (atti di: XXII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contribution to conference proceedings]

Casoli, Debora; Visentin, Marco; Tuan, Annamaria; Cappiello, Giuseppe, The power of a stewardship mind: Reorienting organizations around the duty to care to better address grand challenges, «INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS», 2025, online first, pp. 1 - 23 [Scientific article]Open Access

Mangiò, Federico; Tuan, Annamaria; Visentin, Marco, “Order now” or “Buy local”? Communication Strategies of Food Delivery Platforms on Social Media, in: XXII SIM Conference Proceedings, 2025, pp. 1 - 10 (atti di: XXVII SIM CONFERENCE "The Marketing-Innovation Nexus Past Insights for Future Challenges", Napoli, 10-12 Settembre 2025) [Contribution to conference proceedings]

Visentin, Marco, "Ridotti a star male, ma non alla fame e la rivoluzione non accade" L'alienazione nel mondo economico, Bologna, Marietti 1820, 2024, pp. 240 . [Research monograph]

Fronzetti Colladon, A.; Matarazzo, M.; Petruzzellis, L.; Visentin, M., Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels, «INTERNATIONAL JOURNAL OF ADVERTISING», 2024, 43, pp. 1172 - 1194 [Scientific article]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: CSR COMMUNICATION CONFERENCE 2024: CONFERENCE PROCEEDINGS, Faculty of Social Sciences University of Ljubljana, 2024, pp. 97 - 102 (atti di: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, Bath, 17-19 September 2024) [Contribution to conference proceedings]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: XXI^ SIM Conference Proceedings, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contribution to conference proceedings]

marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello, Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract, in: Proceedings of the 2024 Academy of Marketing Science® World Marketing Congress, 2024, pp. 50 - 50 (atti di: Marketing in a Multicultural and Vibrant World, Bel Ombre, Mauritius, 25-29 Giugno 2024) [Contribution to conference proceedings]

Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe, Tackling grand challenges with a stewardship mind: a literature review of stewardship theory, in: CSR COMMUNICATION CONFERENCE 2024: CONFERENCE PROCEEDINGS, 2024, pp. 72 - 78 (atti di: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE, Bath, 17-19 September 2024) [Contribution to conference proceedings]

Petruzzellis, L.; Ford, J. B.; Paladino, A.; Pantoja, F.; Visentin, M.; Zarantonello, L., The new editorial line. Promises and expectations, «ITALIAN JOURNAL OF MARKETING», 2024, 2024, pp. 371 - 374 [Scientific article]

TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [Scientific article]Open Access

Visentin, Marco; Tuan, Annamaria; Giannerini, Simone, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

Cappiello, Giuseppe; Visentin, Marco; Tuan, Annamaria; Casoli, Debora, Il purpose delle imprese in una prospettiva di stewardship, «HARVARD BUSINESS REVIEW ITALIA», 2023, novembre, pp. 102 - 105 [Scientific article]

Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]

debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [Poster]

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