Foto del docente

Marco Visentin

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Director of Second Cycle Degree in Service Management

Publications

Visentin Marco, Tuan Annamaria, Di Domenico Giandomenico, Words matter: How privacy concerns and conspiracy theories spread on twitter, «PSYCHOLOGY & MARKETING», 2021, 38, pp. 1 - 1828 [Scientific article]Open Access

Colucci, M.; Tuan, A.; Visentin, M., An empirical investigation of the drivers of CSR talk and walk in the fashion industry, «JOURNAL OF CLEANER PRODUCTION», 2020, 248, Article number: 119200 , pp. 1 - 8 [Scientific article]Open Access

Giandomenico Di Domenico; Marco Visentin, Fake news or true lies? Reflections about problematic contents in marketing, «INTERNATIONAL JOURNAL OF MARKET RESEARCH», 2020, 62, Article number: 1 , pp. 409 - 417 [Scientific article]Open Access

Visentin Marco; Annamaria Tuan, Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contribution to conference proceedings]

Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Privacy concerns and conspiracy theories: how do they spread on Twitter?, in: Proceedings XVII^ SIM Conference - Il marketing per una società migliore, 2020, pp. 1 - 6 (atti di: XVII^ SIM Conference - Il marketing per una società migliore, Castellanza, 29-30 ottobre 2020) [Contribution to conference proceedings]

Marco Visentin; Luca Petruzzellis; Alberto Pezzi; Flavia Bonomo, Sensing the Difference: Brand Design Effects In Wine Experience, in: Soora Rasouli; Harry Timmermans, BOOK OF ABSTRACTS 27th Recent Advances in Retailing & Services Science Conference, 2020, pp. 126 - 126 (atti di: 27th Recent Advances in Retailing & Services Science Conference, Baveno, 6-9 Luglio 2020) [Contribution to conference proceedings]

Cappiello G.; Giordani F.; Visentin M., Social capital and its effect on networked firm innovation and competitiveness, «INDUSTRIAL MARKETING MANAGEMENT», 2020, 89, pp. 422 - 430 [Scientific article]Open Access

Marco Visentin; Stefano Mengoli, Who Is the Fairest of Them All? Firm and Institutional Determinants of Value Creation Related to CSR Information Disclosure, in: Adapting to Environmental Challenges: New Research in Strategy and International Business, Bingley, Emerald Publishing, 2020, pp. 131 - 159 [Chapter or essay]

Ralitza Nikolaeva; Marco Visentin, Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract, in: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Cham, Springer Nature, 2019, pp. 535 - 536 [Brief introduction]

Colucci, M.; Visentin, M., Continuity and Variety: The Allocation of Symbolic Rewards in Elite Italian Winemaking, «INTERNATIONAL JOURNAL OF ARTS MANAGEMENT», 2019, 22, pp. 41 - 53 [Scientific article]

Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco, Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands, «JOURNAL OF INTERACTIVE MARKETING», 2019, 45, pp. 99 - 112 [Scientific article]

Mariachiara Colucci, Annamaria Tuan, Marco Visentin, Fashion industry: is it really walking and talking CSR?, in: CSR COMMUNICATION CONFERENCE 2019: CONFERENCE PROCEEDINGS, 2019, pp. 172 - 179 (atti di: CSR COMMUNICATION CONFERENCE 2019, Stoccolma, 18-20 Settembre 2019) [Contribution to conference proceedings]

Marco Visentin; Gabriele Pizzi; Eleonora Pantano, From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contribution to conference proceedings]

G. Cappiello ; M. Visentin, Patient engagement in online community: a mediation path., in: Proceeding 48th EMAC Conference, Universitat Hamburg, Germany, 2019, pp. 1 - 10 (atti di: 48th European Marketing Academy Conference, Hamburg, 27-28 May) [Contribution to conference proceedings]

Ralitza Nikolaeva; Sefano Mengoli; Marco Visentin, Structured Abstract: Ethics Rankings and Value Creation, in: AMSWMC22: 2019 AMS WMC EDINBURGH, 2019, pp. 1 - 1 (atti di: AMSWMC22: 2019 AMS WMC EDINBURGH, Edinburgh, 9-12 luglio 2019) [Abstract]

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