Foto del docente

Marco Visentin

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Research

Keywords: consumer behavior business ethics wine business sport marketing

My main research topics are:

  • CRM: relationship management in business-to-business and business-to-consumer contexts;
  • self-perception of the identity and consumer behavior: consumers' behaviors in sport contexts;
  • editorial market: individual response to marketing stimuli in the editorial market;
  • business ethics: motivations and outcomes of CSR behaviors.



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