Massimiliano Petracci

Full Professor

Department of Agricultural and Food Sciences

Academic discipline: AGRI-09/D Aquaculture, Poultry and Rabbit Science

Director of Organisational Unit (UOS) Cesena of Department of Agricultural and Food Sciences

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Home > News > How Consumers Are Reshaping Poultry Demand

During the 7th International Poultry Meat Congress (UBEK-7), I had the opportunity to explain how evolving consumer lifestyles are shifting poultry demand—from traditional whole cuts to convenient processed products.

🎥 Full interview is available on The Animal Economics official YouTube channel >>> https://www.youtube.com/watch?v=85RBBS8Qyek

Published on: July 22 2025