His research specialties include consumer behavior, service
quality and satisfaction modeling, waiting perception and
management in service settings, inter-temporal choice (with special
emphasis on the impact of levels of construals of a future event on
consumer decision processes), and the analysis of the interplay
between brand loyalty and community identification in brand
communities. He has published extensively in marketing
and management scholarly outlets. His articles have recently
appeared in leading journals such as
the Journal of Applied
Psychology, Psychology and Marketing, European
Journal of Marketing, International Journal of Service Industry
Management, Service Industries Journal, Advances in Service
Marketing and Management, Entrepreneurship Theory and Practice,
Journal of Operational Research Society, Journal of Management and
Governance, among others.
