Gian Luca Marzocchi was born in Bologna on 22 Ottobre 1959. Since 2000 he is Full professor of Marketing and Consumer Behavior at the Faculty of Statistics, University of Bologna, where he teaches undergraduate and graduate courses on Consumer Behavior and Marketing, Customer Value Management, Micro-Marketing and CRM and Statistical Modelling of Service Quality. In 2019 he has been appointed President of the Quality Assurance Committee of the University of Bologna. He is member of the Committee for Sponsorship and Brand Licensing of the University of Bologna.
From 2000 to 2012 he has been the Scientific Coordinator of the Management Division of Alma (now Bologna Business School), the Graduate School of Information Technology, Management and Communication at University of Bologna. At Bologna Business School he is Senior Faculty and teaches advanced and executive courses in Marketing, Marketing Research and Service Quality Modeling. From 2000 to 2005 he has been the Director of the Master of Science in Automotive Industry Analysis and Management, offered by University of Bologna and developed in conjunction with Centro Studi Promotor. In 2007 he was appointed Director of the Doctorate School in Economics and Statistical Sciences at University of Bologna. During the decade 2004-2014 he has been the Director of the Master of Science in Statistics, Economics and Management, University of Bologna. From 2011 to 2017 he has served as Deputy Chair for Research at the Department of Management, University of Bologna.
In 2019 he has been appointed, for the three-year term 2019-22, President of the Quality Assurance Committee of the University of Bologna.
He as served till 2023 as member of the Brand and Sponsorship Committee of the University of Bologna.
He got his degree in Economics and Management in 1985 at University of Bologna (cum laude). During the period 1988-89 he was Visiting Researcher at Stern Graduate School of Business, New York University (1988-89). Later, he was Assistant Professor of Management at University of Bologna (1989-92) and Associate Professor of Marketing and Marketing Research at University of Calabria (1992-95) and at University of Bologna (1996-1999).
His current research interests focus on four main areas: first, the in-depth study of issues characterizing consumer behavior, both online and offline, within service firms, with particular emphasis on the development, testing, and application of models for measuring service quality and customer satisfaction; second, the analysis of inter-organizational relationships within distribution channels, with specific attention to the support provided by information technologies; a third research area focuses on branding issues, with particular attention to the relationship between organizational identification and brand loyalty within brand communities; a fourth area of scientific interest lies within the research stream dedicated to problems of intertemporal choice, with particular emphasis on the influence exerted by cognitive representations of the past/future temporal continuum—distinguishing between near and distant past/future—on consumer decision-making, choice, and post-purchase evaluation processes.
He has published extensively in marketing and management scholarly journals. His refereed works have recently appeared in Journal of Applied Psychology, Psychology and Marketing, Journal of Economic Psychology, European Journal of Marketing, Marketing Letters, Journal of Service Research, International Journal of Service Industry Management, Service Industries Journal, Advances in Service Marketing and Management, Entrepreneurship Theory and Practice, Journal of Operational Research Society, Journal of Management and Governance, International Journal of Market Research, among others.
Professor Gian Luca Marzocchi has also carried out applied research and consulting activities for institutions and companies such as Electrolux, Pirelli, Autostrade, Ferrari, Ducati MH, Ferretti Yacht Group, Unicredit, Bahlsen, Credito Emiliano, Recordati, Coop, Anec, Confesercenti, Cineca, and the Emilia-Romagna Regional Government, among others — all fully compatible with his role as a full time tenured full professor.
From 1985 to 1987, before embarking on his academic career, he worked as a management consultant in the Management Consulting division of Arthur Andersen & Co. (now Accenture).
