Gian Luca Marzocchi was born in Bologna on 22 Ottobre 1959. Since 2000 he is Full professor of Marketing and Consumer Behavior at the Faculty of Statistics at the Faculty of Statistics, University of Bologna, where he teaches undergraduate and graduate courses on Consumer Behavior, Marketing and Statistical Modelling of Service Quality. In 2019 he has been appointed President of the Quality Assurance Committee of the University of Bologna. He is member of the Committee for Sponsorship and Brand Licensing of the University of Bologna.
From 2000 to 2012 he has been the Scientific Coordinator of the Management Division of Alma (now Bologna Business School), the Graduate School of Information Technology, Management and Communication at University of Bologna. At Bologna Business School he is Senior Faculty and teaches advanced and executive courses in Marketing, Marketing Research and Service Quality Modeling. From 2000 to 2005 he has been the Director of the Master of Science in Automotive Industry Analysis and Management, offered by University of Bologna and developed in conjunction with Centro Studi Promotor. In 2007 he was appointed Director of the Doctorate School in Economics and Statistical Sciences at University of Bologna. During the decade 2004-2014 he has been the Director of the Master of Science in Statistics, Economics and Management, University of Bologna. From 2011 to 2017 he has served as Deputy Chair for Research at the Department of Management, University of Bologna.
In 2019 he has been appointed President of the Quality Assurance Committee of the University of Bologna.
He got his degree in Economics and Management in 1985 at University of Bologna (cum laude). During the period 1988-89 he was Visiting Researcher at Stern Graduate School of Business, New York University (1988-89). Later, he was Assistant Professor of Management at University of Bologna (1989-92) and Associate Professor of Marketing and Marketing Research at University of Calabria (1992-95) and at University of Bologna (1996-1999).
His research specialties include consumer behavior, service quality and satisfaction modeling, waiting perception and management in service settings, inter-temporal choice (with special emphasis on the impact of levels of construals of a future event on consumer decision processes), and the analysis of the interplay between brand loyalty and community identification in brand communities.
He has published extensively in marketing and management scholarly journals. His refereed works have recently appeared in Journal of Applied Psychology, Psychology and Marketing, Journal of Economic Psychology, European Journal of Marketing, Marketing Letters, Journal of Service Research, International Journal of Service Industry Management, Service Industries Journal, Advances in Service Marketing and Management, Entrepreneurship Theory and Practice, Journal of Operational Research Society, Journal of Management and Governance, International Journal of Market Research, among others.
Prof. Gian Luca Marzocchi has been a Consultant for many companies and institutions such as Electrolux, Pirelli, Società Autostrade, Ferrari, Ducati MH, Ferretti Yacht Group, Unicredit, Credito Emiliano, Recordati, Coop, Anec, Confesercenti and the Emilia Romagna Region Government.