Gian Luca Marzocchi

Gian Luca Marzocchi since 2000 is Full professor of Management at the School of Economics and Management of the University of Bologna, where he teaches undergraduate and graduate courses on Consumer Behavior and Marketing, Customer Value Management, Micro-Marketing and CRM and Statistical Modelling of Service Quality. He is member of the Committee for Sponsorship and Brand Licensing of the University of Bologna.

He is Senior faculty at Bologna Business School where he teaches advanced and executive courses in Marketing and Marketing Research.

His research specialties include consumer behavior, service quality and satisfaction modeling, waiting perception and management in service settings, inter-temporal choice and the analysis of the interplay between brand loyalty and community identification in brand communities.

He has published extensively in marketing and management scholarly journals. His refereed works have recently appeared in Journal of Applied Psychology, Psychology and Marketing, Journal of Economic Psychology, European Journal of Marketing, among others.