Bolzani D.; Fini R.; Marzocchi GL.;, Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance, in: Babson College Proceedings, Lyon, Babson College, 2013, pp. 1 - 30 (atti di: Babson College Entrepreneurship Research Conference, Lyon, 3-8 June 2013) [Abstract]
Bolzani D.; Fini R.; Marzocchi GL.;, Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance, in: AOM Proceedings, Orlando, AOM, 2013, pp. 1 - 30 (atti di: AOM Meeting, Orlando, 8-13 August 2013) [Abstract]
Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin, Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing, in: SMART LIFE: DALL’ INNOVAZIONE TECNOLOGICA AL MERCATO, 2013, pp. 1 - 10 (atti di: SMART LIFE: DALL’ INNOVAZIONE TECNOLOGICA AL MERCATO, Milano, 3-4 Ottobre 2013) [Contribution to conference proceedings]
Bagozzi R.P.; Bergami M.; Marzocchi G.L.; Morandin G., Customer-organizational relationships: development and test of a theory of extended identities, «JOURNAL OF APPLIED PSYCHOLOGY», 2012, 97 (1), pp. 63 - 76 [Scientific article]
Marzocchi, Gian Luca; Pizzi, Gabriele, LOTTERIE E TEORIA DEI LIVELLI DI RAPPRESENTAZIONE, in: Giochi d'azzardo e probabilità, Roma, Gruppo Editoriale Italiano srl, 2012, pp. 195 - 220 [Chapter or essay]
Fini R.; Grimaldi R.; Marzocchi G.L.; Sobrero M., The Determinants of Corporate Entrepreneurial Intentions within Small and Newly Established Firms, «ENTREPRENEURSHIP THEORY AND PRACTICE», 2012, 36, pp. 387 - 414 [Scientific article]
C. Orsingher; G.L. Marzocchi; S. Valentini, Consumer (goal) satisfaction: A means-ends chain approach, «PSYCHOLOGY & MARKETING», 2011, 28, pp. 730 - 748 [Scientific article]
M. Visentin; M. Colucci; G.L. Marzocchi, Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions, «JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY», 2011, 62, pp. 1120 - 1127 [Scientific article]
Visentin M.; Marzocchi G.L.; Zammit A., L'interazione fra effetto olistico e rappresentazione temporale nella percezione delle marche, «MERCATI E COMPETITIVITÀ», 2011, 1, pp. 11 - 31 [Scientific article]
G. Pizzi; C. Orsingher; G.L. Marzocchi; A. Zammit, The temporal pattern of customer satisfaction: a construal-level approach, in: Frontiers in Service Conference, SINE LOCO, sine nomine, 2010, pp. 1 - 2 (atti di: Frontiers in Service Conference 2010, Karlstad, Sweden, 10-13 giugno 2010) [Contribution to conference proceedings]
G. Pizzi; G.L. Marzocchi; C. Orsingher; A. Zammit, Why does the way you evaluate a service depends on when you evaluate it, in: 39th EMAC Conference:
The Six Senses – The Essentials of Marketing
Editors: Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, COPENHAGEN, Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritt, 2010, pp. 1 - 5 (atti di: 39th EMAC Conference:
The Six Senses – The Essentials of Marketing, Copenhagen Business School Denmark, 1-4 June 2010) [Contribution to conference proceedings]
Fini R.; Grimaldi R.; Marzocchi G.; Sobrero M., Do academic entrepreneurs differ? Assessing the moderating role of university affiliation on the entrepreneurial intention formation, in: Egos Conference, SINE LOCO, sine nomine, 2009, pp. xx - xx (atti di: 25th EGOS Colloquium, ESADE Business School, Barcelona, Spain, 2-4 July 2009) [Contribution to conference proceedings]
Angelo Manaresi; Gian Luca Marzocchi; Clelia Mazzoni, Mercati target: segmentazione e valutazione, in: La Guida del Sole 24 Ore al Marketing, Milano, Il Sole 24 Ore, 2009, pp. 179 - 206 [Chapter or essay]
Fini R.; Grimaldi R.; Sobrero M.; Marzocchi G.L., The foundation of corporate entrepreneurial intention, in: Academy of Management Annual Meeting, CHICAGO, sine nomine, 2009, pp. xx - xx (atti di: Academy of Management, Chicago, 7-12 August 2009) [Contribution to conference proceedings]
Fini R.; Grimaldi R.; Marzocchi G.; Sobrero M., The foundation of entrepreneurial intention, in: DRUID Proceedings, SINE LOCO, sine nomine, 2009, pp. xx - xx (atti di: DRUID Conference, Copenhagen, Denmark, 17-20 June 2009) [Contribution to conference proceedings]
