Dissertation topics suggested by the teacher.
Privacy switching behaviors
Consumers' reactions to data breaches
Generative AI and its impact on consumers' perceptions
The impact of store atmospherics on consumers' perceptions with a focus on overstimulation
Implications of retail media on retailers and shoppers
The teacher is open to evaluate proposals on open themes suggested by students
Recent dissertations supervised by the teacher.
Second cycle degree programmes dissertations
- ai-generated vs. human-created branding: consumer perceptions, psychological distance, and trust in the age of generative ai
- An examination of Brand Gender:
exploring the impact of gender-incongruent brand extensions on potential brand dilution in highly feminine brands.
- Beyond Waste: navigating the complexities of disposal decisions
- Human vs. Generative AI in Fashion Design: consumer perceptions, brand management, and future implications for the industry
- Prompt Engineering for Text-to-Image Models and UGC Engagement
- The Fragility of Luxury: How Gucci’s Expansion Challenges Its Brand Prestige
- The impact of artificial intelligence-generated images and certification disclosure on consumer perceptions in digital marketing campaigns.
- This title was written by AI: How disclosure of generative content impacts perceptions of luxury.
PhD programmes thesis
- Cross-gender brand extensions: when masculine brands go feminine
- Enhancing AI conversational agents for effective advice-giving: exploring factors affecting user-agent interactions
