Dissertation topics suggested by the teacher.
Privacy switching behaviors
Consumers' reactions to data breaches
Generative AI and its impact on consumers' perceptions
The impact of store atmospherics on consumers' perceptions with a focus on overstimulation
Implications of retail media on retailers and shoppers
The teacher is open to evaluate proposals on open themes suggested by students
Recent dissertations supervised by the teacher.
Second cycle degree programmes dissertations
- AI–Consumer Interaction Theory (AI-CIT): How AI-Generated Brand Storytelling Transforms Trust, Ethics, and Long-Term Brand Loyalty
- ai-generated vs. human-created branding: consumer perceptions, psychological distance, and trust in the age of generative ai
- Beyond Technical Prevention: How Cybersecurity Guarantees and Consumer Ethics Shape Privacy Trust
- Human vs. Generative AI in Fashion Design: consumer perceptions, brand management, and future implications for the industry
- integrating neuro-marketing and artificial intelligence in
ecommerce: a mixed-methods investigation of visual
attention, consumer engagement, and personalization
- Perceived Agency and the “Prompt Distance” in Generative AI: How Prompt Granularity Influences Audience Evaluations of Human Creativity
- Prompt Engineering for Text-to-Image Models and UGC Engagement
- The Clock and the Click: Email Marketing Campaigns and Customer Engagement
- The impact of store atmospherics on consumers' perceptions with a focus on overstimulation
- The Influence Of Generative AI On Consumer Perceptions And Decision-Making: A Study On Personalization, Trust And Ethical Implications
- This title was written by AI: How disclosure of generative content impacts perceptions of luxury.
