Dissertation topics suggested by the teacher.
The effect of Store Atmospherics (color) on product size perceptions
Dubbing in Advertising
Privacy perceptions related to in-store technologies
Recent dissertations supervised by the teacher.
Second cycle degree programmes dissertations
- Advertising Processing Fluency in Traditional Radio and Visual Radio
- An application of the Country-of-cultural-origin model on the intention to purchase Italian fashion products
- An empirical study on consumer perceptions of online fashion renting
- Antecedents and Consequences of Trying Too Hard: the Consumer Perspective
- are consumers willing to compromise on sustainability choices? an empirical examination of the drivers of packaging choice
- benefit elasticity with the disclosure of biometric versus behavioral data and customers’ privacy reclaim probability
- Consumers' perceptions and intentions towards NFTs
- Exploring the Impacts of Adopting Self-Service Technologies on Consumer Behavioral Intention in Hospitality Industry
- Fostering success in the SaaS market: A comprehensive examination of Marketing strategies via the Real Case Study of Myndoor startup
- From Acceptance to Regret: Understanding Why Consumers Accept and Later Modify Privacy Settings
- How does strategic brand management achieve profitability and a competitive advantage in the emerging and globalized digital age? A study on digital branding for multinational companies (MNC’s)
- Inflation and Greedflation: a statistical investigation of consumer perceptions and behavior
- Made in Italy x Amazon: Brand perception affinities in products for a stronger alliance
- Metaverse in healthcare: Qualitative Comparative Analysis for the application of the metaverse in rehabilitation
- NFTs and brand prestige in the automotive industry: impacts on brand consistency and attitude.
- The determinants of value of NFTs
- The Effect of Social Density on Customers’ Shopping
Behavior in VR Environments
- The effect of social presence on shopping experience in the metaverse
- The impact of blockchain-based certifications for supply chain traceability on consumer behaviour: an experimental investigation
- The nonverbal communication of chatbots: The effect of gaze direction and anthropomorphism on customer intentions
- The Personalisation – Privacy Paradox: Personalised Ads on Social Media Platforms.
Evaluating consumer perceptions towards targeted ads on social media, in relation to personalisation level, privacy concerns, perceived usefulness, perceived trust and perceived intrusiveness, to assess the influence of personalised ads in social media on consumers’ purchase intention.
- The Role of Immersive Technologies in Enhancing Customer Value and Reducing Product Returns in Fashion Retail
