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Gabriele Pizzi

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Research

Keywords: Category Management Consumer Behavior Customer Satisfaction Marketing Branding Innovative Retailing Consumers' privacy perceptions

- Customer Satisfaction Measurement

- Assortment and distribution channel strategies 

- Consumer behavior and intertemporal choices 

- Branding 

- The impact of phantom decoys on consumers' choices and perceptions 

- In-store technologies and privacy perceptions 

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