Gabriele Pizzi

Associate Professor

Department of Management

Academic discipline: ECON-07/A Management

Director of Second Cycle Degree in International Management

Research

Keywords: Category Management Consumer Behavior Customer Satisfaction Marketing Branding Innovative Retailing Consumers' privacy perceptions

- Customer Satisfaction Measurement

- Assortment and distribution channel strategies

- Consumer behavior and intertemporal choices

- Branding

- The impact of phantom decoys on consumers' choices and perceptions

- In-store technologies and privacy perceptions