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Gabriele Pizzi

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Director of Second Cycle Degree in International Management

Curriculum vitae

Gabriele Pizzi is Associate Professor of Marketing at the University of Bologna, and Scientific Director of the International Master in Marketing Management at Bologna Business School. Previously, he was Assistant Professor of Marketing at the Department of Management of the University of Bologna, starting from 2013. In 2009 he spent a visiting period at the Robert H. Smith School of Business at the University of Maryland (US).

His research interests revolve around the effect of time and psychological distance on several relevant individual behaviors, such as individual judgments and intertemporal choices. His works have appeared, among the others, on the Journal of Behavioral Decision Making, the Journal of Economic Psychology, Marketing Letters, the Journal of Service Research, and the Journal of Retailing and Consumer Services. .

Since 2020, he is the Scientific Director of the Observatory on Retail - Virtual Reality and Smart Sensors developed in partnership with Retail Institute Italy. His doctoral dissertation on the Temporal Pattern of Customer Satisfaction has received the 2009 First Runner-Up Award at the Fisher IMS & AMA SERVSIG Dissertation Proposal Competition in Tampa (FL) and his research has been awarded with a research grant from the Italian Marketing Society for his work on multi-channel marketing and with the Best Conference Paper from the Italian Marketing Society (2020). Gabriele has significant expertise in the implementation of experimental studies. 

He is also Principal Investigator for a Research Project of National Interest (PRIN) financed by the Italian Ministry of University and Research on the topic of "Retail Industry Demand Estimation"

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