EDUCATION
2010, University of Bologna, Ph.D. in Management
2006, University of Bologna,
Undergraduate Degree in Statistical Sciences
ACADEMIC POSITION
2013–present, University of Bologna,
Assistant and Associate Professor of Marketing
PROFESSIONAL EXPERIENCE
2020–present, Scientific Director, Observatory on Retail – Virtual Reality and Smart Sensors,
Partner with Retail Institute Italy
TEACHING EXPERIENCE
University of Bologna
2013–present
Innovative Retailing
Customer Value Management
Consumer Behavior
Quantitative Research Methods (PhD)
Bologna Business School
2019 - present
Principles of Channel and Retail Management
Product Service and Brand
Data Analysis for Market Research
Laboratory of Customer Value Management
AWARDS AND RECOGNITIONS
2020, Italian Marketing Society, Best Conference Paper
2009, Fisher IMS & AMA SERVSIG Dissertation Proposal Competition, First Runner-Up Award
PARTICIPATION AS INVITED SPEAKER
2021, Invited Guest Speaker at the Retail Tomorrow conference organized by Retail Institute Italy (June 30thand November 18th)
2023, Invited Guest Speaker at the Retail Tomorrow conference organized by Retail Institute Italy (November 22nd)
2024 – present, Katholische Universitat Eichstatt – Ingolstadt. Invited Guest Lecturer for the course “Retail Innovation” within the Summer School in “Responsible Innovation in Firms and Society”
INSTITUTIONAL ACTIVITIES
2023- present, University of Bologna
Director of the Undergraduate Course in International Management
2019 - present, Bologna Business School
Scientific Director, International Master Degree in Marketing Management,
2022 - 2025, PRIN project on Retail Industry Demand Estimation (financed by the Italian Ministry of University and Research), Principal Investigator
ADDITIONAL INFORMATION
Participation in Journal Editorial Boards:
2025-present, Psychology & Marketing
Organization of international scientific conferences:
2025, SIM Seminar “Revolutionizing Retail: The Power of Generative AI in Retail Media” – Tecnopolo Bologna, October 29th2025
